Browsing Bildiri Koleksiyonu by Title
Now showing items 1-20 of 23
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Airline passengers’ travel intention in the Covid-19 era
(İzmir Kavram Meslek Yüksekokulu, 2020)The COVID-19 pandemic has had unprecedented effects without distinction between the public and private sectors. Service industries that have been interrelated in different ways have felt the effects more. The airline ... -
Analyzing the buying behavior in baby care products through theory of reasoned action
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Baby care products industry has been growing rapidly and analysis of factors affecting purchasing products still needs much more research. Theory of Reasoned Action (Ajzen and Fishbein, 1980) can be used to ... -
Augmented reality (ar) marketing as a remedy for economic recession in the covid-19 era
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Augmented Reality (AR) is a technology of superimposing real-world images and digital content using the cameras of mobile devices or smart glasses such as Google Glass. This technology has been used in many ... -
Determination of brand love dimensions ın automobile brands and examination of these dimensions ın terms of demographic characteristics of consumers
(İzmir Kavram Meslek Yüksekokulu, 2020)Today, the needs and expectations of consumers have differed compared to the past. While consumers prefer products or services, they have turned their approach to the abstract benefits such as brand rather than physical ... -
Determination of consumers' attitudes towards ecommerce sites according to their risk avoidance level
(İzmir Kavram Meslek Yüksekokulu, 2020)Giriş: Elektronik ticaret sunduğu birçok avantaja rağmen hâlâ tüm tüketiciler tarafından güvenilir görülmemektedir. Tüketiciler farklı risk algıları sebebiyle, elektronik ticarete yönelik farklı tutumlar geliştirmekte ve ... -
A Different correlation matrix for factor analysis in categorical data: Goodman-Kruskal Lambda
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Factor analysis is frequently carried out with categorical data in the field of education and social sciences. Tetrachoric/polychoric correlation matrix is used in exploratory or confirmatory factor analysis ... -
The Effect of popular culture on women's consumption of technological products
(İzmir Kavram Meslek Yüksekokulu, 2020)In capitalist societies the individual is constantly in the process to spread into all areas of consumer demand to buy the thought of pushing a product or service in the Society of the image in the scope of an individual's ... -
The Effect of religiosity on hedonic consumption and wasteful consumption behavior
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Religious beliefs are an important factor in people's attitudes, behaviors and consumption habits. Religious beliefs play a decisive role in other attitudes and behaviors, as they occupy a central position ... -
The Efficiency of price competition power in tourism destination competitiveness
(İzmir Kavram Meslek Yüksekokulu, 2020)According to the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), international tourism has grown with a very high momentum in the last 10 years, and the number of international tourist ... -
Epistemology according to the Kalam of Ahl al Sunnah
(İzmir Kavram Meslek Yüksekokulu, 2020)The method or procedure used in each field differs from the others in accordance with its internal structure. If I am not mistaken, the basic method of social sciences and humanities consists of thinking on and generating ... -
Exploring the relationships between perceived justice and service recovery outcomes
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Service sector is a very important and fast-growing industry in the global era. Most firms work hard to satisfy their customers by providing high quality service in order to keep them happy and to differentiate ... -
Frankenstein and humanness: Mary Shelley’s debate on science and nature
(İzmir Kavram Meslek Yüksekokulu, 2020)Mary Shelley’s Frankenstein; or, The Modern Prometheus, demonstrates how knowledge and awareness of a craftsman profoundly affect his artifact. The creature—the created man by Dr. Frankenstein—has taken different paths ... -
Intergenerational knowledge transfer in family Firms: A Research in Afyonkarahisar province
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Transferring knowledge to the next generation is a very important process for longevity and sustainability with challenging during the family firms' succession. Researches on knowledge transfer in literature ... -
Investigating the effect of online advertising and consumer anxiety on attitude and behavioral intention towards advertising
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Online marketing communication has replaced traditional media in reaching audiences. Online advertising is one of the most important elements of online marketing communication. Hundreds of online advertisements ... -
Investigating the effects of sensory brand experience and employee empathy on brand equity in the banking industry
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: In services marketing, it is very important to build a pleasant sensory brand experience because “sensory brand experience” is assumed to lead to more satisfied customers. Besides, employee empathy has an ... -
Investigation of intercultural sensitivity levels of department managers working in hotel enterprises according to some demographic features
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: The world has become a global village with the development of globalization, technology, transportation opportunities and socio-economic living conditions. Multinational, multicultural businesses have been ... -
Leveraged buyout regulations within the scope of turkish commercial law
(İzmir Kavram Meslek Yüksekokulu, 2020)“Leveraged buyout” (LBO) is one of the most preferred methods in company acquisitions. LBO is a basically private group of investors coming together and borrowing money to purchase the control of a (Target) Company. According ... -
A Qualitative research to evaluate health tourism potential in Muğla
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: Along with the changes in consumers' understanding of tourism and their demands, tourism activities are developing and varying in line with the advances in science and technology. One of the prominent types ... -
The Relationship of cointegration between some macroeconomic factors and shares prices: an empiric research with the ardl bound testing approach
(İzmir Kavram Meslek Yüksekokulu, 2020)Introduction: The issue of factors affecting stock prices has always been an important and current issue, both for institutions and individual investors. Aim: The aim of this study is to analyze whether there is a ... -
A Research aimed at measuring the relationship between organizational cynicism and organizational commitment Health Sciences University Konya Training and Research Hospital application
(İzmir Kavram Meslek Yüksekokulu, 2020)In the increasing competition condition of today, organizations can survive if they do effective and productive activities. The organizational cynicism includes negative attitude and behavior about employees in the ...
