Browsing by Author "Çakmak, İsmail"

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Investigating the effect of online advertising and consumer anxiety on attitude and behavioral intention towards advertising

Çakmak, İsmail; Taşkın, Çağatan (İzmir Kavram Meslek Yüksekokulu, 2020)

Introduction: Online marketing communication has replaced traditional media in reaching audiences. Online advertising is one of the most important elements of online marketing communication. Hundreds of online advertisements ...
Investigating the effects of sensory brand experience and employee empathy on brand equity in the banking industry

Çakmak, İsmail; Taşkın, Çağatan (İzmir Kavram Meslek Yüksekokulu, 2020)

Introduction: In services marketing, it is very important to build a pleasant sensory brand experience because “sensory brand experience” is assumed to lead to more satisfied customers. Besides, employee empathy has an ...