To buy or not to buy second-hand branded products concerns on counterfeit products sold at the e-commerce market

Abstract

Customers tend towards second-hand branded products with motivations in a broad spectrum ranging from accessing branded products more economically so as to provide their needs such as prestige/status to contributing to sustainability. Batlı the use of e-commerce platforms and the rising demand are driving the resale of branded products. This market, on the other hand, is not without its drawbacks. The global market for counterfeit goods is expanding at a rapid pace. It is estimated that total counterfeiting increased up to $1.2 trillion globally in 2017 and is projected to reach $1.82 trillion by 2020 (Businesswire, 2018). As an example, counterfeit clothing cost the industry a quarter ofa trillion euros per year as of 2020 (Statista, 2021). Measures against counterfeit products are alsa increasing accordingly. The market is expected to increase by 12.09% by 2025 (Marketsandmarkets, 2020).