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Günübirlik gezi tekneciliğinin hizmet kalitesini geliştirmeye dönük bir uygulama
(Dokuz Eylül Üniversitesi, 2019)
Günübirlik gezi tekneciliği; teknede konaklama yapmayı gerektirmeyen, karayoluyla ulaşılamayan koylardan faydalanma imkânı sunan, gün içerisinde yeme-içme gibi temel ihtiyaçların teknede karşılandığı ve ekonomik olarak ...
Bir dijital pazarlama aracı olarak çevrimiçi marina haberlerinin analizi
(Dokuz Eylül Üniversitesi, 2020)
Dijital pazarlama araçları hem yaygınlık, etkinlik, hem de çeşitlilik bağlamında hızlı bir gelişim sergilemektedir. Televizyon, radyo, gazete, dergi gibi geleneksel medya araçları dijital pazarlamanın internet, mobil ...
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension
(Routledge, 2021)
This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service ...
A Comprehensive evaluation of yacht charter service concept: influence of voyager-to-voyager interaction on service satisfaction
(Galenos Yayıncılık, 2021)
The study attempts to evaluate yacht charter service attributes considering the service quality, customer satisfaction, and loyalty three-leg framework. Besides visited destinations, the service concept is enlarged with ...
Extending collaborative consumption concept to yacht charter services: The case of Blue Voyage
(Varna University of Management, 2021)
Collaborative consumption (CC) is a form of sharing in which participants jointly conduct services thereby creating a variety of benefits ranging from economic to social. CC has been widely studied in the hospitality ...
Exploring instagram-based social media marketing approaches of yacht training services a content analysis of photographs
(UCTEA Chamber of Marine Engineers, 2022)
Instagram posts of sail training centers were examined and a comprehensive content analysis of photographs was used to comprehend the patterns of social media marketing and services offered. Two coders analyzed the Instagram ...
Transforming customers into promoters through social media: an analysis of customer-generated marina photographs on ınstagram
(University of South Florida (USF) M3 Publishing, 2022)
Digital marketing via social media platformssuch as Facebook, Twitter, and Instagram have grown in relevance in corporate marketing efforts (Cheung, Pires, Rosenberger III, Leung, & Ting, 2021). Companies benefit from this ...
