The Effect of popular culture on women's consumption of technological products

Abstract

In capitalist societies the individual is constantly in the process to spread into all areas of consumer demand to buy the thought of pushing a product or service in the Society of the image in the scope of an individual's products and services resulted in the formation of positive or negative judgments. Today's society as technology advances, new marketing methods of employing new and is powered by the popular movements. This situation resulted in the increase of the consumption environment. In this study, the consumption of Popular Culture examines the relationship between evolving and changing technological products nowadays. The sample of the study consists of 1000 women participants between the ages of 18-35. The age ranges of the participants were determinant when choosing the sample. In the process of determining the sample, women were more active than men to meet both their individual and family needs and to be relatively more active in shopping processes. Quantitative research method was used, data were collected through a questionnaire, SPSS program was used in data analysis, analysis tables were interpreted. There is a positive relationship between technological development and modernization. Technological developments have had a positive reflection on popular culture. The culture, which was at first as a public culture, was reshaped with the changing social structure and developments in the world. Industrialization, capitalism and globalization have also been effective in this change. The world has shrunk even more through developments in mass media and social media that is rapidly spreading to large masses today. The reflection of this technological development on popular culture is shaped by the desire to consume more.