The Effect of religiosity on hedonic consumption and wasteful consumption behavior
MetadataShow full item record
CitationAvcı, İ., Hacıkeleşoğlu, H. (2020) The Effect Of Religiosity On Hedonic Consumption And Wasteful Consumption Behavior. S. Grima, E. Özen, H. Boz, E. Saçkes (Eds.), IV. International Applied Social Sciences Congress (C-IASOS20) Proceeding Book, 22nd-24th October 2020 “Applicable Knowledge for a Sustaniable Future” içinde (509 ss.). İzmir: İzmir Kavram Vocational School.
Introduction: Religious beliefs are an important factor in people's attitudes, behaviors and consumption habits. Religious beliefs play a decisive role in other attitudes and behaviors, as they occupy a central position in human life. In this respect, religiosity emerges as an important variable in all attitudes and behaviors, including consumption behaviors. Aim: The aim of the present study is to determine whether the effect of religiosity on hedonic consumption behavior, which expresses pleasure-oriented consumption behavior, and wasteful consumption behavior, which expresses waste-oriented consumption behavior, and whether hedonic consumption behavior has an effect on wasteful consumption behavior. Method: For this purpose, convenience sampling method was chosen among the sampling methods and the data were collected with the online questionnaire form. During the data collection process, 490 participants were reached, but as a result of the removal of incorrect questionnaires, the data of 481 participants were included in the analysis. In the analysis of the obtained data, frequency analysis, factor analysis and Structural Equation Model analysis were performed by using SPSS 21 and AMOS 24 programs. Findings: As a result of the study, it was determined that religiosity has a negative effect on hedonic consumption behavior and wasteful consumption behavior, while hedonic consumption behavior has a positive effect on wasteful consumption behavior.
- Bildiri Koleksiyonu