The Efficiency of price competition power in tourism destination competitiveness

Abstract

According to the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), international tourism has grown with a very high momentum in the last 10 years, and the number of international tourist arrivals and tourism receipts have increased continuously. In this trend, different developments have occurred in some countries. In this development trend, despite the decrease in the share of many destinations from international tourism, the share of tourist destinations of some developed and developing countries have increased and the importance of destination competitiveness has emerged. The aim of this study is to examine the competition power of the tourist destinations of each country, in order to get a bigger share from international tourism with the relative touristic characteristics and the sustainability of them. In the study qualitative patterned document analysis technique was used, and in the destination competitiveness three sub indexes as regulatory framework, business environment and infrastructure, human, cultural and natural resources with the 14 pillars have been identified. Among these indexes the importance of destination competitiveness is emphasized. As a result, in the destination competitiveness comparison there is no a single and unique scale accepted by everyone. It has been determined that different numbers of features, symbols or indicators are used in each destination depending on the product mix and market segments. The required evaluation is discussed in the conclusion.