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The Relationship of cointegration between some macroeconomic factors and shares prices: an empiric research with the ardl bound testing approach
(İzmir Kavram Meslek Yüksekokulu, 2020)
Introduction: The issue of factors affecting stock prices has always been an important and current issue, both for institutions and individual investors.
Aim: The aim of this study is to analyze whether there is a ...
Investigating the effects of sensory brand experience and employee empathy on brand equity in the banking industry
(İzmir Kavram Meslek Yüksekokulu, 2020)
Introduction: In services marketing, it is very important to build a pleasant sensory brand experience because “sensory brand experience” is assumed to lead to more satisfied customers. Besides, employee empathy has an ...
The Efficiency of price competition power in tourism destination competitiveness
(İzmir Kavram Meslek Yüksekokulu, 2020)
According to the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), international tourism has grown with a very high momentum in the last 10 years, and the
number of international tourist ...
Determination of consumers' attitudes towards ecommerce sites according to their risk avoidance level
(İzmir Kavram Meslek Yüksekokulu, 2020)
Giriş: Elektronik ticaret sunduğu birçok avantaja rağmen hâlâ tüm tüketiciler tarafından güvenilir görülmemektedir. Tüketiciler farklı risk algıları sebebiyle, elektronik ticarete yönelik farklı tutumlar geliştirmekte ve ...
Augmented reality (ar) marketing as a remedy for economic recession in the covid-19 era
(İzmir Kavram Meslek Yüksekokulu, 2020)
Introduction: Augmented Reality (AR) is a technology of superimposing real-world images and digital
content using the cameras of mobile devices or smart glasses such as Google Glass. This technology
has been used in many ...
Şirketlerin döviz kuru risk yönetim becerilerinin tespit edilmesine yönelik tanımlayıcı bir çalışma
(İzmir Kavram Meslek Yüksekokulu, 2020)
Giriş: Küreselleşmenin etkisi ile dünyanın bütün bir pazar haline gelmesi ticaretin boyutunun değişmesine neden olmuştur. Ticaretin ulusal sınırlar dışına taşması birçok riski de beraberinde getirmiştir. Farklı para ...
Leveraged buyout regulations within the scope of turkish commercial law
(İzmir Kavram Meslek Yüksekokulu, 2020)
“Leveraged buyout” (LBO) is one of the most preferred methods in company acquisitions. LBO is a basically private group of investors coming together and borrowing money to purchase the control of a (Target) Company. According ...
Intergenerational knowledge transfer in family Firms: A Research in Afyonkarahisar province
(İzmir Kavram Meslek Yüksekokulu, 2020)
Introduction: Transferring knowledge to the next generation is a very important process for longevity and sustainability with challenging during the family firms' succession. Researches on knowledge transfer in literature ...
Scientific studies and sector practices on accommodation enterprises about corporate social responsibility
(İzmir Kavram Meslek Yüksekokulu, 2020)
The concept of corporate social responsibility (CSR) first be revealed with the terms "justice" and
"goodness". Nowadays, It had become the most discussed topic in businesses and the concept of
corporate social responsibility ...
Airline passengers’ travel intention in the Covid-19 era
(İzmir Kavram Meslek Yüksekokulu, 2020)
The COVID-19 pandemic has had unprecedented effects without distinction between the
public and private sectors. Service industries that have been interrelated in different ways have felt the
effects more. The airline ...