Introduction: In services marketing, it is very important to build a pleasant sensory brand experience because “sensory brand experience” is assumed to lead to more satisfied customers. Besides, employee empathy has an ...

Introduction: Service sector is a very important and fast-growing industry in the global era. Most firms work hard to satisfy their customers by providing high quality service in order to keep them happy and to differentiate ...

Introduction: Online marketing communication has replaced traditional media in reaching audiences. Online advertising is one of the most important elements of online marketing communication. Hundreds of online advertisements ...