Browsing by Author "Taşkın, Çağatan"

Now showing items 1-3 of 3

Exploring the relationships between perceived justice and service recovery outcomes

Öztürk, Onur; Karadamar, Ahmet Akif; Taşkın, Çağatan (İzmir Kavram Meslek Yüksekokulu, 2020)

Introduction: Service sector is a very important and fast-growing industry in the global era. Most firms work hard to satisfy their customers by providing high quality service in order to keep them happy and to differentiate ...
Investigating the effect of online advertising and consumer anxiety on attitude and behavioral intention towards advertising

Çakmak, İsmail; Taşkın, Çağatan (İzmir Kavram Meslek Yüksekokulu, 2020)

Introduction: Online marketing communication has replaced traditional media in reaching audiences. Online advertising is one of the most important elements of online marketing communication. Hundreds of online advertisements ...
Investigating the effects of sensory brand experience and employee empathy on brand equity in the banking industry

Çakmak, İsmail; Taşkın, Çağatan (İzmir Kavram Meslek Yüksekokulu, 2020)

Introduction: In services marketing, it is very important to build a pleasant sensory brand experience because “sensory brand experience” is assumed to lead to more satisfied customers. Besides, employee empathy has an ...